The Sweetest Reward

Who better to front Red Cross’ Cookie Campaign than the King of Cookies?

The world’s favourite cookie connoisseur, Cookie Monster joined forces with celebrity chefs to front the media and community of the urgency of blood donation. The multi-category activation increased enquiries for blood donations by 27% and generating 16 million views on its social media alone!

WINNER ATA Product of the Year Awards 2016 : ‘Best Promotional Campaign’