Big W Free Books For Kids x Sesame Street

Big W’s much loved national literacy program, ‘Free Books For Kids’ returned for a fifth phase, this time partnering with Haven for an 8-week long Sesame Street campaign - which saw 2.6 million books given away to customers for free! Everybody’s favourite Sesame Street characters were featured across the 8 titles, which shared inspiring messages for toddlers around individuality, dreaming big and understanding differences. Aussie celebrities with a shared passion for reading and literacy, including Olivia Newton-John, Rose Byrne and Rove McManus hosted special storytime readings via Big W’s social media channels over the duration of the campaign.